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2015

3.

Okazaki, Shintaro ; D'iaz-Mart'in, Ana M; Rozano, Mercedes ; Men'endez-Benito, H'ector David

Using Twitter to engage with customers: a data mining approach Journal Article

Internet Research, 25 (3), 2015.

BibTeX | Tags: Classification, Marketing, Social Mining, Twitter

2014

2.

Bello-Orgaz, Gema ; Men'endez, H'ector ; Okazaki, Shintaro ; Camacho, David

Combining Social-Based Data Mining Techniques To Extract Collective Trends From Twitter Journal Article

Malaysian Journal of Computer Science, 27 (2), pp. 95–111, 2014.

BibTeX | Tags: Classification, Clustering, Marketing, Social Mining

1.

Okazaki, Shintaro ; D'iaz-Mart'in, Ana M; Rozano, Mercedes ; Men'endez-Benito, H'ector David

How to mine brand Tweets: Procedural guidelines and pretest Journal Article

International Journal of Market Research, 56 (4), pp. 467–488, 2014.

BibTeX | Tags: Classification, Marketing, Twitter